I really don’t ever pay much attention to television commercials. However, every once in a while, some of them get to me. The television is on across the room. The station just played one of my favorite ones for the Foundation for a Better Life.
I love this 15 seconds. It is refreshing to hear something that is not selling cars, fast food, acne prevention, anti-aging creams, or pills to enlarge “that certain part of a man’s body” especially when it is former Cowboys’ coach Jimmie Johnson.
It was difficult at first to find information about the foundation on the net.. They do not accept any money other than a grant from Philip Anschutz, a conservative Evangelical Christian billionaire. The primary purpose of the foundation seems to be to” promote positive behavioral values such as honesty, caring, optimism, hard work, and helping others, in an attempt to make a difference in communities”.
The mother and father could have completely bungled this scene if the pianist had not come on stage when he did. In their effort to correct what could have been a very embarrassing situation for them, they could have completely humiliated the little boy. He is old enough to remember such humiliation the rest of his life.
I was involved with elementary education for thirty years. I was also a single mother. I had innumerable opportunities to pass on positive values. I will admit that I did not always accomplish these tasks. I also had innumerable opportunities to watch as parents, in an attempt to chastise their children, completely did the opposite of encouragement. I found myself wincing while witnessing such scenes. The same holds true for teachers I witnessed who chose to reprimand their students in front of the entire class. I felt so sorry for these victims.
What we as adults sometimes forget within ten minutes, young impressionable children can remember a life time. For example, as a thirteen year old, I had the same desire to experiment with make up as every other girl in my middle school grade. I saved money from my allowance and bought my first tube of lipstick. Granted it was a bright red. No one had any interest in helping me pick out a more appropriate shade.
We had a mirror which hung close to the front door in my childhood home. I stopped to apply my lipstick right before I went outside. I didn’t notice my father sitting in his chair watching me. As I turned around, he said, “You look like a two-bit….” Although I was unfamiliar with that phrase, from the tone of his voice and the scowl on his face, I had an idea it was not a good thing to be. When I recall that scene, I can still feel the sting of the heat from the blushing that that comment produced. I think I probably wrote about this incident earlier in my blogging career when I talked about my father, but it is worth repeating. That one comment…the DIScouragement…had a profound effect on my self image, believe me.
The website for this foundation is Values.com. They started ten years ago and now have TV spots, billboards, radio spots and podcasts. All they do is promote positive values. That’s it. The above video is based on a true story. They encourage people to write about and share their own experiences. We can learn from the examples of others.
This foundation believes that people are basically good. They just need to be reminded once in a while. With all the negativity that is shown on TV and in the movies these days, it seems there is an attack on positive values. This foundation seems to believe that if people are reminded about a positive way to live their lives, things can change. I believe so too. Namaste. Attic Annie